HWZ: Ursula Nötzli becomes co-director of the study program
The HWZ Zurich University of Applied Sciences is strengthening its continuing education department with Dr. Ursula Nötzli. From the fall, she will take over the co-leadership of the CAS Strategic Communication Management with AI in the Department of Marketing & Digital.
Dr. Ursula Nötzli will become co-director of the CAS Strategic Communication Management with AI at the HWZ Zurich School of Business on September 1, 2025. She will gradually succeed Stefan Eggenberger, who has led the course to date and will focus on consulting mandates from spring 2026.
The handover will take place as part of the strategic development of the Marketing & Digital department. The staggered handover is intended to ensure a continuous transfer of knowledge and high program quality. According to the HWZ, additional experts have already been recruited in addition to the new appointment in order to further expand the range of continuing education courses.
"With Ursula Nötzli, we are gaining a leading personality with excellent and proven practical and research experience," says Dr. Valerio Stallone, Head of the Department of Marketing & Digital. "Her profile perfectly complements our team and strengthens the HWZ's position in the field of communication in the long term."
Nötzli himself emphasizes the relevance of the topic: "The rapid development of artificial intelligence challenges us to rethink communication practices. Efficiency gains are quickly visible - but real strategic rethinking requires experience, depth and openness. I find passing on my knowledge and developing new perspectives in dialog with the students very enriching."
With a doctorate in economics, she has extensive experience in strategic communication, sustainability and corporate management. In September, she will also become a partner and co-owner of Hirzel.Neef.Schmid.Konsulenten (Markt-kom.com reported). Previous positions include the TX Group, ABB Switzerland, Credit Suisse, GAM Holding and editorial offices of the Neue Zürcher Zeitung and Finance and economy. She completed the Advanced Management Program at the MIT Sloan School of Management.
