Four books that might interest you
Marketing, organization and collaboration are changing fundamentally as a result of AI, new working models and increasing demands for self-management and networking. Visibility is increasingly being created in generative systems, leadership must ensure both health and performance, and successful work is increasingly characterized by flexible forms of collaboration. In collaboration with GetAbstract, we present four current books that provide a compact overview of these developments and provide practical impulses for the future-oriented design of marketing, leadership and organization.
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: «Generative Engine Optimization», «The Mentally Healthy Organization», «Chain Breakers» and «No One Wins Alone».
Generative Engine Optimization
Optimize for more visibility & reach on ChatGPT & Co.
Andre Alpar, Magdalena Mues, Matthäus Michalik, Martin Grahl and Franziska Schneider
Publisher: Rheinwerk Verlag
Publication year: 2026
Pages: 340
ISBN: 9783367114269
Google search is losing its monopoly: AI bots are becoming the new gatekeepers of the web. What does this mean for brands that want to remain visible? The authors of this book provide a smart, well-structured and technically sound introduction to GEO: Generative Engine Optimization. They emphasize that their book can only provide an initial orientation in what is still a young discipline. A very useful strategic companion for anyone who wants to understand and master GEO.
getAbstract rating: 9
Qualities:
- Practical examples
- Innovative
- Realizable
The mentally healthy organization
How it controls itself.
Silke Schemer
Publisher: Verlag Barbara Budrich
Publication year: 2025
Pages: 190
ISBN: 9783847431725
How can performance be ensured without overburdening people? Silke Schemer answers this question with a structured management approach that translates psychological findings directly into organizational design. She argues that self-management is the decisive resource of modern organizations. The multitude of levels, terms and models increases analytical precision, but also makes the book challenging to read. Those who accept this density will receive a seriously elaborated framework for organizational health.
getAbstract rating: 7
Qualities:
- Streamline workflows
- Managing sales teams
- Managing teams and departments
- Boost team performance
Chain sprinkler
More freedom, more us - the path to self-determined and successful work.
Ingo Hamm
Publisher: Vahlen
Publication year: 2025
Pages: 280
ISBN: 9783800677726
Having just worked from home, many employees are now being told to return to the office. Business psychologist Ingo Hamm uses illustrative examples to describe how frustrated many team members react to this. He analyzes the topic psychologically in order to derive practical recommendations for managers. The author's enjoyment of language does lead to some repetitions that could be dispensed with in terms of content. However, anyone who wants to learn about the weaknesses and strengths of home and office work and find ideal combinations is well advised to read this book.
getAbstract rating: 8
Qualities:
- Opinionated
- Practical examples
- Realizable
No one wins alone
Structured networking - the underestimated path to success.
Carsten Sudhoff
Publisher: Haufe
Publication year: 2026
Pages: 198
ISBN: 9783689510350
Carsten Sudhoff is convinced that networking is an underestimated skill for the future. At some point, everyone faces a complex challenge where they need support. If you can then rely on a good network, you have access to the expertise and skills of others to solve the problem. Professional networker Sudhoff provides easy-to-understand tips and explains in practical terms how to turn mere contacts into a reliable network. Some examples seem a little contrived, but it is still worth reading for anyone who wants to build and maintain their network in a structured way.
getAbstract rating: 8
Qualities:
- Practical examples
- For beginners
- Realizable
