Fintech company neon has planted 1 million trees
Users of the "neon green" account at fintech company neon have planted more than 1 million trees with the use of their credit card almost a year after the product launch.
The fintech company neon, known for its simple account solution as an app on smartphones, has come up with something special to give financial transactions a more sustainable touch: Users of the smartphone account "neon green" will plant one tree for every CHF 100 spent with their credit card. In addition, neon plants five more trees per month for all of these account holders. In this way, the number of trees planted is growing rapidly.
Fintech company soon with its own forest
"If someone had told us in May 2021 that, thanks to our customers, we would have reached the milestone of 1 million planted trees barely a year later, we would not have believed it," says Jörg Sandrock, CEO at the Zurich-based fintech company. Over the next few years, the trees planted will offset around 300,000 tons of CO2, or the equivalent of the annual consumption of more than 21,ooo Swiss citizens.
Around 80,000 trees can be planted per month. For this campaign, the fintech company is working together with the non-profit organization Eden Reforestation Projects. The trees are planted in various places around the world, such as Madagascar and Haiti, in areas that are suffering from severe land erosion. In addition, the reforestation is a contribution to combating climate change. In the future, the trees will be planted in a separate "neon forest.
Making the ecological footprint of transactions visible
Of course, the "neon green" account is not just about planting trees. Users of this offer benefit from a three-year extended guarantee, sustainable investment opportunities, and a Mastercard made of cherry wood. Together with the neon community, sustainable account is being continuously developed. In the future, for example, the fintech company wants to play out the ecological footprint of individual users based on their transactions directly in the banking app. Currently, over 100,000 customers use a neon account. By its own account, the company is probably the fastest growing provider of smartphone accounts. So it should only be a matter of time before the second million planted trees become a fact...
Source and further information: www.neon-free.ch
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