Sustainability is contagious
PUBLIREPORTAGE Environmentally friendly behavior can be learned in the workplace. Companies must be aware of this and use the transfer effect in the sense of their corporate social responsibility.
Our Mother Earth is clearly showing that things cannot go on like this. More and more people are becoming aware of the social and ecological impact of their lifestyle and are basing their purchasing decisions on the guiding principle of sustainability. As a result, the pressure on companies to act is growing from several sides at once: In addition to customers, NGOs, regulators and investors are demanding measurable sustainability.
Using the role model function for a sustainable future
Through their activities, companies can work towards fair working conditions, the responsible use of resources and compliance with environmental standards. Ultimately, they provide the services that form the basis for our consumption.
Companies therefore have a fundamental responsibility to strengthen sustainable behavior. The experience gained and the practices adopted in our day-to-day work have a decisive influence on our daily routine and thus offer great potential for having an impact in our private lives. This requires lived values, credible actions and visible successes.
Living and promoting sustainability
At Canon's commitment to sustainability as an integral part of the company's core. Every day, the Japanese lettering "Kyosei," which means "living and working together for the common good," reminds us of our mission statement on our screens. The ever-present presence of the theme is of immense importance. After all, sustainability is not a one-time decision, but a continuous learning process that must take place at all strategic and operational levels.
For this holistic approach, we have created an interdisciplinary sustainability team. Within this framework, we combine competencies from the areas of human resources, product development, compliance, sales and marketing. In this way, we ensure that overarching paradigms such as diversity and inclusion, work-life balance, environmentally friendly use of resources, and the development of sustainable offerings are lived by all employees.
Conclusion: Achieving great things together
Everyday work provides the ideal setting for driving a holistic change in values with regard to the three dimensions of "ecology, social and economy".
Being part of this sustainable strategy and actively driving positive change is an enriching experience. It is about raising awareness, transparency and setting the course for sustainable visions and activities. Our interdisciplinary team has already achieved a lot by means of regular information offerings, trainings and "Volunteer Days". Sustainability connects - this sense of community is particularly visible in our joint volunteer efforts. Our 600 or so colleagues also appreciate this. Ultimately, our measures also have a positive impact on our partners, suppliers and customers. Together we can achieve great things.
Author
Carina Berchtold is Strategic Market Developer at Canon Schweiz AG, a leading provider of hybrid working, document and print management solutions. Her main focus is Digital Transformation Services, and she also leads the interdisciplinary sustainability team.Contact details
Canon (Switzerland) AG
Directional road 9
8304 Wallisellen
www.canon.ch
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