Baloise study: Less than half of the Swiss can save money
Despite a high awareness of the importance of saving, less than half of the Swiss population manage to put money aside on a regular basis. These are the findings of a representative survey conducted by Baloise and the market research institute YouGov, for which 2,032 people aged 15 to 79 were interviewed.
While 79% consider saving to be important, only 47% have actually been able to put money aside in the past six months. Savings are particularly high in German-speaking Switzerland (50 percent), and significantly lower in French-speaking Switzerland (41 percent) and Ticino (31 percent). The most important reason is to protect against unforeseen expenses (71%). Younger people under the age of 30 are more likely to save for home ownership.
Pension provision: savings account remains favorite
When it comes to pension solutions, the classic savings account still dominates (71%). More than half also have a 3a account, but only 31% use a securities solution. The 15 to 22-year-olds in particular show an affinity for modern forms of investment: 39% use share or ETF savings plans.
Financial knowledge with gaps
Despite a keen interest in financial topics, 60 percent rate their knowledge as mediocre at best. 69% criticize the inadequate teaching of financial literacy at school. Three quarters of respondents would like to see financial and pension topics more firmly anchored in the classroom.
Uncertainty about the future
Today, 57% feel financially comfortable, but when looking ahead, this figure drops to 44%. The main concerns are the stability of the pension system (24%) and possible pension gaps (20%). Skepticism is particularly pronounced in the 30 to 44 age group.
Early retirement remains wishful thinking
More than one in two people under 65 dream of early retirement - but only 11% take concrete steps. Looking back, 37% of over-65s say they want to approach their pension planning differently.
Advice remains central
Despite growing digital offerings, personal interaction remains crucial: 53% have already used traditional advice from a bank or insurance company. However, younger people in particular are increasingly open to digital formats.
The study shows a clear discrepancy between financial wishes and actual implementation. "These concerns can be significantly reduced through proactive financial planning, as offered by Baloise with its insurbanking model," says Clemens Markstein, CEO of Baloise Switzerland. Early provision and financial education are seen as crucial to narrowing the gap between aspirations and reality.
