Coople: A company revolutionizes the world of work
Staff Finder, the online staffing company, is strategically evolving into a software and services company for the modern world of work. This is accompanied by a rebranding of the company. From now on, Staff Finder will appear under the name Coople. At the same time, a new version of Coople's platform goes online with a new architecture and forward-looking functions.
Why did we choose Coople as our name? The name is short, simple and concise and embodies the simplest connection between employee and employer. Last but not least, the rebranding is also a consequence of the global expansion course that the company started last year with a major financing round and the market entry in the UK. The previous name was already protected there.
Synonymous with the modern working world
The timing for the name change is also ideal for the company because Coople has evolved significantly since the company was founded six years ago, according to a media release. Coople's vision is to use digitization and automation to create opportunities for all, not just benefits for a few. The new name stands for a job market where the relationship between employee and employer is not one of dependency, but of mutual benefit. "Coople connects people who want to adapt their jobs to their lives, and not the other way around, with companies that meet a changing world of work not with rigid concepts, but with flexibility," it continues.
Completely redesigned platform
In parallel with the rebranding, the company is going online with a completely revamped version of its platform, through which employers and employees can find each other directly for work assignments. Built on the latest technology, the architecture allows for the handling of any volume of data. It features intuitive and more user-friendly navigation and provides even better support for employers to create and manage their own pools of favored employees. The platform is regularly developed according to the latest market and customer needs.
From staff leasing company to HR service provider in the modern world of work
Coople is currently strategically repositioning itself to pave the way for the future of the working world. Viktor Calabrò, Founder, CEO and Chairman, says: "We have big plans. We want to make history with Coople and change the way the world works. We've evolved from being just an online staffing company for short-term and short-term work assignments to a comprehensive HR service provider for the flexible work world." With its new strategic approach, the company continues to expand its business areas and also becomes a software and services company. In this way, Coople aims to help companies find the right answers and solutions for the increasing complexity of the labor market. With the strategic application of the HR concept of the "Flexible Workforce" in connection with Coople's software, the company can have a direct influence on increasing the efficiency of the value chain and optimizing results. This includes, among other things, work planning, pooling, recruitment, competence evaluation and the processing of work assignments. With transparent work assignments, Coople supports employees in making self-determined work a socially accepted and secure way of life.
