Best employers in Switzerland determined - with the support of KI
The rating and ranking agency ServiceValue has carried out a large-scale web survey to determine which companies stand out as employers with a particularly good reputation. The companies that performed best were recognized in the „Best Employers in Switzerland 2025“ study.
Internationally, the Swiss labor market is primarily known for large multinational corporations. Nationally, however, comparatively smaller employers from various service-related sectors, the manufacturing industry or trade also play an important role. How good their reputation as employers is again the ranking agency ServiceValue analyzed and evaluated on the basis of their online presence.
The examination method
In the first stage of the process, crawling, several hundred million public Swiss internet sources, including editorial websites and social media, were searched for mentions of companies and brands in connection with specific event types between September 16, 2023 and September 15, 2025. The relevant event types were the five topic areas of employer, management, sustainability, profitability and career start. These topics were specified using defined keywords, text and sentence corpora.
In the second stage, processing, the data collected during crawling was evaluated and analyzed using artificial intelligence. For each company, the tonality of each event type was analyzed using text fragments to determine whether the mentions were positive, negative or neutral.
The evaluation
Points were awarded for the individual event types based on the tonality balance and range. The calculation of an overall score was based on a scale of 0 to 100 points. The event type „employer“ was weighted at 50 percent, all others at 12.5 percent each. The winner received 100 points and thus set the benchmark for all other companies surveyed. An award was given to those companies that achieved an above-average number of points. They are awarded the „High Attractiveness“ rating. Employers that are also above the average of this already awarded group are in the highest award category with „Very high attractiveness“.
The employers with the best image
From the respondents„ point of view, Variosystems is the most attractive employer, followed by BEKB Berner Kantonalbank and Bank CLER. The twenty companies with the best scores of all the employers surveyed and the “very high attractiveness" award are listed below.
Placement | Employer | Points
1st | Variosystems | 100.0
2nd | BEKB Berner Kantonalbank | 99.4
3rd | Bank CLER | 99.3
4th | Endress+Hauser | 99.3
5th | Hälg | 99.2
6th | Canon | 98.0
7th | Valiant Bank | 97.4
8th | Galliker Transport & Logistics | 97.2
9TH | FELDSCHLÖSSCHEN | 96.6
10th | Zuger Kantonalbank | 96.2
11TH | REPOWER | 95.7
12th | vaudoise94.2
13th | Transgourmet | 94.1
14TH | WEIDMANN | 94.0
15th | Ypsomed | 93.9
16th | Swiss Travel Fund (reka) | 93.7
17TH | EQUANS | 93.6
18th | Pax | 93.6
19TH | KISTLER | 93.5
20th | Ricola | 93.5
Other award-winning employers include St. Galler Kantonalbank, Cognizant, Clientis, Aebi Schmidt, Belimo, Schulthess, CAMION TRANSPORT, Aargauische Kantonalbank, Basler Kantonalbank, Rivella, Wincasa and LLB Liechtensteinische Landesbank.
Click here for the complete „Best Employers in Switzerland 2025“ ranking“
