Herbal power since 1890: RAUSCH turns 135 years old
What is now known as a traditional brand for natural hair, scalp and body care began with a groundbreaking innovation: at the end of the 19th century, company founder and master hairdresser Josef Wilhelm Rausch developed the world's first liquid shampoo in a small factory - a milestone that played a decisive role in shaping modern hair care.
Pioneering spirit meets zeitgeist: from local production to an internationally renowned brand. To this day, the Swiss family business combines its traditional herbal knowledge with modern research and develops its own plant extracts. The result is natural care products whose compatibility has been proven in hair research institutes and which contribute to the well-being of people and the environment.
Suitable solutions for every hair type
Over the decades, the classic "Camillen Shampooing" has evolved into what is now the RAUSCH Repair line with amaranth: gentle care for damaged hair with valuable herbal extracts of camomile and amaranth. The latest addition in the anniversary year is the Repair Express Treatment with Amaranth, an intensive 60-second instant treatment for damaged and brittle hair. The treatment contains amaranth and chamomile extracts as well as a highly concentrated, purely plant-based keratin complex with a triple effect and helps to restore up to 60 % of the damaged hair structure. The Repair line is RAUSCH's central beauty line. The tailor-made product range also offers the right solution for every hair, scalp and skin need - ideal for individual advice and tailored care recommendations.
Family-owned from the start
In addition to its herbal expertise, it is above all the family character that makes RAUSCH stand out. Even after 135 years, the company is still family-owned and managed with great passion. Since 2021 Sandra Banholzer (CEO of the Year 2024, SEF.WomenAward) is the first external CEO to steer the fortunes of Rausch AG Kreuzlingen - with a clear focus on the needs of customers worldwide. "It fills me with pride to be part of a company that has stood for high-quality hair, scalp and body care for 135 years. RAUSCH uniquely combines naturalness, effectiveness and well-being - based on deep herbal expertise and genuine Swiss quality. Our products are created with passion, out of respect for nature and with a keen sense of people's individual needs. For us, well-being means offering tailor-made care for every need - the well-being of people and nature is at the heart of everything we do. And that's what makes RAUSCH so special for me," says Sandra Banholzer.
Tradition combined with state-of-the-art technology
The active herbal ingredients in RAUSCH products come from controlled cultivation, wild harvesting and long-term partnerships with trusted cultivation partners. They are processed particularly gently into high-quality extracts in our own in-house processes - one or two new in-house herbal extracts are added every year. Each recipe is based on the interplay of traditional herbal knowledge, modern research and the latest technology. The products are carefully developed by experts and are regularly tested in order to set the highest standards in terms of quality, tolerability and effectiveness. In addition, the company has always refrained from animal testing. Whether for hair loss, dandruff, sensitive scalps or damaged hair: RAUSCH offers a suitable solution for almost every hair and scalp need. The targeted effectiveness of the products and the large selection enable individual care rituals for the different needs of men and women - a valuable basis for personal advice in stores and pharmacies.
Source: Rausch AG Kreuzlingen
