US tariffs: MEM SMEs defend themselves with innovative strength
Since the introduction of US tariffs of 39% on Swiss products in August 2025, the situation for export-oriented SMEs in the MEM industries has become even more difficult. A new survey conducted by BAK Economics on behalf of Swissmechanic shows: The tariffs are already having an impact - but the industry is not standing idly by.
Almost three out of four MEM SMEs are directly or indirectly dependent on the US market. 45% of the companies surveyed already report a deterioration in the order situation.
Proven instruments
Despite the challenges, Swiss MEM SMEs are once again demonstrating their resilience. They are responding quickly and purposefully - with a proven set of tools: diversification, innovation and increased efficiency. Companies are focusing particularly frequently on opening up new markets (27 %), reducing costs (23 %) and short-time working (23 %).
"The situation is serious - but not hopeless," says Erich Sannemann, Director of Swissmechanic. "Our companies have already proven in previous crises that they can remain competitive even under pressure thanks to their pragmatism and innovative spirit."
Innovation is the trump card
Last week, the World Intellectual Property Organization once again awarded Switzerland the title of the country with the world's most innovative economy in the Global Innovation Index 2025. Swiss industrial companies enjoy an excellent reputation worldwide as technology leaders - and they consistently align their strategy with this strength in economically challenging times. This also applies to MEM SMEs: product innovations and the development of new markets are seen as particularly effective for sustainably strengthening their own resilience, alongside efficiency improvements.
Politics is called for
The study shows that MEM SMEs are very adaptable and react quickly to changing conditions. Swissmechanic now also sees a role for politics: In addition to short-time work compensation as a proven crisis instrument, better market access, the removal of regulatory hurdles and investment in education and innovation are key levers for strengthening competitiveness.
Source: Swissmechanic
