Migros adopts its «Vision 2035»

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[caption id="attachment_41856" align="alignnone" width="680"] Migros is shaping its future and has adopted Vision 2035. (Image: Federation of Migros Cooperatives)[/caption]

On its 100th anniversary in 2025, Migros duly celebrated its origins, its values and its achievements. Now it is clearly looking to the future. The Board of Directors of the Federation of Migros Cooperatives has presented its Vision 2035 to the Assembly of Delegates. The Assembly of Delegates approved it unanimously.

The vision defines the long-term direction of the Migros Group, sets priorities for the coming years and provides employees with guidance for their daily actions. It is based on the guiding principle «A Switzerland worth living in for everyone» and is built on three central elements:

• Firstly: Migros is the first choice in everyday life.It sets standards for everyday services and focuses on people's needs. It delights customers with high-quality products and services in the areas of nutrition, health, everyday goods and finance. It makes no compromises when it comes to price and performance.
• Secondly, the strong Migros community is the driving force behind its success.Employees, Cooperative members and customers form the foundation of Migros and play an active role in shaping it. Together, they shape the success of the Group and promote identification. The Migros Group focuses on participation, opens up perspectives and creates trust.
• Thirdly, the Migros Group uses its economic success for the benefit of society. As a cooperative, it gives back a significant part of its success in a targeted manner: firstly to society through investments in education, culture, leisure and sustainability, and secondly to the Migros community, i.e. to customers, cooperative members and employees. Migros allows them to actively participate in its success.

Edith Spillmann, President of the Assembly of Delegates, says: «I am delighted that the vision was received so positively by the delegates. It shows how we can actively shape the future as a community.»

Migros is optimally positioned with its four strategic business segments to live the vision in everyday life: Food (including Migros, Denner, Migrolino), Non Food (Digitec Galaxus), Financial Services (Migros Bank) and Health (Medbase, movemi). These companies make a key contribution to the provision of basic services to the Swiss population and bring the vision of a Switzerland worth living in to life.

Ursula Nold, President of the Board of Directors: «Migros has always been more than just a company - it was also an idea for a better society. With this vision, we are building on this tradition and taking responsibility for the future. We want to be there for people and play an active role in shaping Switzerland.»

Building on the vision, the next steps will focus on how the role of the 2.3 million Cooperative members can be sharpened, how customer benefits can be strengthened across the entire Group and how the Migros Group can be further developed organizationally. In doing so, it will remain true to its claim of creating a Switzerland worth living in for everyone, today and tomorrow.

Source: Migros