Real estate agents anticipate stable market development in 2026
A survey conducted by the Swiss Chamber of Real Estate Agents shows cautious optimism for 2026: 37 percent of certified real estate agents expect growth, while 58 percent anticipate stable conditions. The biggest challenge remains sellers' unrealistic price expectations.
The second major member survey conducted by the Swiss Chamber of Real Estate Agents (SMK) among around 130 certified real estate professionals shows stable expectations. While 37 percent anticipate an expansion of the marketing market, 58 percent expect a sideways movement without any major fluctuations. Only 5 percent expect a decline in market volume.
Sellers overestimate property values
According to the survey, brokers identify the unrealistic price expectations of sellers as the biggest challenge. Many owners have only a limited understanding of market realities and are misled by superlative price claims, it says. At the same time, there is a growing awareness that professional advice is becoming increasingly important in this challenging environment.
Own website beats real estate portals
When it comes to marketing, Swiss quality brokers rely on a hybrid mix of digital and personal activities. Surprisingly, their own websites and word-of-mouth advertising are at the forefront, while online real estate portals are of secondary importance. Thanks to artificial intelligence, websites are becoming increasingly important as marketing tools.
AI in use, but moderate investment
Artificial intelligence is becoming increasingly established in the brokerage business, especially for content creation, data processing, and market analysis. However, more than half of the members invest only up to 2 percent of their revenue in AI projects, while more than a quarter make no investments at all. This reflects the still cautious assessment of AI as a revenue driver.
Source: www.maklerkammer.ch
