Peoplefone: Sandro Isteri becomes new Country Manager Switzerland
The Swiss telecom provider peoplefone has appointed Sandro Isteri as the new Country Manager Switzerland. In this role, he will assume overall responsibility for the operational business in Switzerland, including sales, marketing and customer care.
With Sandro Isteri, peoplefone has gained a proven expert with over 25 years of experience in the technology and telecommunications industry. In his new role, he will continue to drive forward the VoIP specialist's growth strategy in the Swiss market and strengthen the partner business. Sandro Isteri succeeds Felix Ruppanner, who is changing career direction.
Focus on partnership and innovation
At peoplefone, the new Country Manager Switzerland will lead and coach a team of around 15 employees. His core tasks include market segmentation, addressing target groups and monitoring central business processes, from the offer to the customer contract. He will work closely with the technical team and Group Management to successfully launch new products and services on the Swiss market.
«Sandro Isteri brings the perfect combination of in-depth market knowledge, management experience and strategic vision,“ comments Christophe Beaud, CEO of the peoplefone Group. His background in the SME environment and his experience in working with channel partners make him the ideal person to further expand peoplefone's position as a leading partner-oriented provider in Switzerland.»
Many years of management experience in the telecom and technology industry
Most recently, he worked at Sunrise for over six years, where he was Senior Director Business Mass Markets & Employee Programs and was largely responsible for the SME sector and digital communication solutions for companies.
He previously held various management positions at well-known international companies. At Logitech, he was Country Manager Switzerland and later Regional Director for the DACH region. Further stations in his career include leading roles in sales and business development at OtterBox (EMEA) and Compaq/HP. Sandro Isteri studied law at the University of Bern.
Source: peoplefone
