Reto Joller becomes Chief Digital Officer of the Sabag Group
The Sabag Group is continuing to expand its organization in a targeted manner: Reto Joller is assuming overall responsibility for the company's digital transformation as Chief Digital Officer. At the same time, a new unit for central services, Sabag Service AG, is being established.
Reto Joller has been with the Sabag Group, a trading and production company for construction and interior design products, since summer 2025 and was previously responsible for the strategic and operational direction in the areas of digitalization and e-business. With his appointment as Chief Digital Officer, he is now assuming overarching responsibility for the transformation and further development of key topics relating to collaboration, processes, services, data and organization. Joller has been active in the digital business for over 30 years and has held various management positions at Swisscom, Swiss Life and in public administration at cantonal and federal level, among others. His work has won several awards, including the German Brand Award, Best of Swiss Web and the Digital Economy Award.
New organizational unit for the transformation
As part of the strategic realignment, the Sabag Group establishes Sabag Service, in which central services for the further development of the entire Group are bundled. Within the «Business Transformation» business unit, new competencies are being built up and gradually developed - including in the areas of Experience Management, Service Delivery & Operations and with the Sabag DataHaus as a competence center for company-wide data. This business unit is headed by Reto Joller.
The Sabag Group is thus setting an important course for the future and is gradually developing into an organization that functions even more simply - for employees and customers alike. At the same time, Sabag is creating the basis for implementing changes in the market environment more quickly and effectively.
Focus on concrete change instead of pure digitalization
The focus is not purely on the digitalization of existing processes. The decisive factor is how Sabag works together, improves processes in a targeted manner, makes joint decisions and implements projects. Digitalization forms the basis - the focus is on concrete change in everyday life and along the entire value chain.
With this focus, Sabag is also consciously breaking new ground in the trade of construction and interior design products. The company is making targeted investments in new roles and employees, including functions in the areas of customer experience, service design, communication, business and solution architecture as well as several roles for professional data management.
More information: www.sabag.ch
