Swiss Export Day 2026: «Emotive Power» as the central theme
Around 600 executives and entrepreneurs from Switzerland’s foreign trade sector will gather in Baden for Swiss Export Day 2026. The national business conference will focus on emotions, energy, and purpose as drivers of successful transformation.

Around 600 decision-makers from industry, the export sector, research, and politics will gather in Baden on June 16, 2026, for Swiss Export Day 2026. Swiss Export’s premier trade event is themed «Emotive Power» and will demonstrate how emotions, energy, and purpose strengthen companies in times of change.
Focus on Leadership, Innovation, and Transformation
Swiss Export Day addresses key issues in business management: leadership, innovation, and how to tackle the challenges of digitalization, regulation, and global competition are all on the agenda. The program includes keynote speeches, panel discussions, breakout sessions, and company tours, and provides opportunities for professional exchange and networking.
«Especially in times of rapid change and uncertainty, we need companies that tackle change with clarity, energy, and courage. Swiss Export Day 2026 brings together leaders who demonstrate how transformation succeeds in practice,» says Claudia Moerker, Executive Director of Swiss Export.
Speakers include Dr. Alexandre Fasel, State Secretary of the Federal Department of Foreign Affairs (FDFA), Prof. Dr. Heike Bruch, Executive Director of the Institute for Leadership and Human Resource Management at the University of St. Gallen, and Bernd Krainick, CFO of the global Motion business unit and Chairman of the Board of Directors of ABB Switzerland.
Swiss Export as a platform for foreign trade
Swiss Export is the leading Swiss platform for international business and foreign trade. The association, which represents over 700 export companies across various industries, supports businesses with expertise, networking opportunities, and practical services throughout their international operations. In addition to its headquarters in Zurich, Swiss Export maintains a global network of specialists.
Source and further information: www.swiss-export.com
