"Shares - Invest with confidence": New book by stock market guru André Kistler
At a time when traditional forms of saving are barely generating any returns, many people are asking themselves: how can you secure or even improve your standard of living in old age? André Kistler, one of Switzerland's most successful asset managers, answers this question in his 224-page book "Aktien - Souverän investieren".

With his book, André Kistler, founding partner of Albin Kistler AG, is addressing people of all ages who want to invest their money responsibly and successfully - especially those who have little experience with shares and capital markets. "Anyone who reads this book will not get rich quickly. But slowly, systematically and without drama. And in the world of investing, that's what counts in the end," writes financial journalist Mark Dittli in the foreword to André Kistler's compact work. Readers learn why Swiss quality stocks form a particularly robust basis for wealth accumulation, which investment principles have endured for decades and how to avoid the most common mistakes when investing.
Investing with foresight - no speculation
Kistler's message: shares are not a toy for speculators, but a proven instrument for sustainable wealth accumulation and private provision. "The risk of suffering a loss because of shares only exists if you speculate," emphasizes the author. With his book, he wants to show how investors can become confident investors step by step. Through patience, discipline and a long-term investment horizon. Another key message of the book is that those who invest in solid companies will benefit massively from constant progress in the long term. "By far the greatest economic force is the constant upward striving of people and companies," writes André Kistler, reminding us that stock markets always move significantly upwards in the long term. Specifically: over the last 30 years, the Swiss Market Index SMI has increased eightfold.
A plea for a stronger equity culture in Switzerland
André Kistler also sees the book as a socio-political contribution: "A country's prosperity is always linked to its share culture." The more households are involved in the success of companies, the broader society's participation in economic progress: Kistler therefore sees shares as democracy in action - especially in Switzerland, which is characterized by a high degree of stability thanks to its independent currency. This asset will become even more important in the future, especially in view of the eurozone. He reduces this thesis to a simple denominator: those who invest for the long term are investing in the power of progress. With his book, he wants to dispel reservations, promote knowledge - and whet the appetite for entrepreneurial thinking.
A book of experience - not a textbook
"Aktien - Souverän investieren" is not a theoretical treatise, but the concentrated knowledge of over 50 years of stock market experience. André Kistler provides insights into his personal journey - from a businessman from modest circumstances to founding partner of the most successful asset management company in Switzerland. His recommendations are based on practice, common sense and a commitment to quality, in the selection of companies and in his own mindset. Kistler avoids academic digressions, instead presenting his wealth of experience clearly and comprehensibly and to the point.
André Kistler: Equities - Investing with confidence
Arisverlag, Zurich
224 pages
ISBN: 978-3-033-11274-2
To order from: www.buchhaus.ch