Rosarot spans a triangle of branding, language and usability for Fairway

The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the agency Rosarot created a new appearance dominated by independence in branding, language and usability.

Branding process as a basis

In a structured branding process, Rosarot supported Fairway with the rebranding and the new brand. This resulted in a completely new look and feel, as well as the creation of new internal brand values with clearly defined differentiation. The entire information architecture of the Fwfo.ch website was redefined by Rosarot and an interaction design was created that is intended to surprise customers and at the same time take them by the hand. The scrolling usability is based on a matrix that provides a horizontal overview and vertical depth.

With otherness to attention

Even the color scheme on the website should convey to the viewer that this is not a classic financial company. The refreshing animations accompany the user and should keep the attention high during the entire visit. The independent branding together with its own language and the intelligent matrix usability result in a whole new world of appearance with which the brand communicates its passion and sophistication.

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Responsible at Fairway: Tamara Meili (Project Manager). Responsible at Rosarot: René Karrer (Creative Director), Bianca Berger (Art Direction), Marcela Narvaez (Graphic Design), Jonas Hartmann (Interaction Design), Nadine Ticozzelli (Consulting), Andreas Steiner (Director Content), Natasa Maricic (Senior Text).