Daniel Kraft gives IST tourism school a new design
The pandemic has had a major impact not only on tourism, but also on the requirements for tourism education. IST - Höhere Fachschule für Tourismus & Outdoor has used these drastic changes to completely reorient itself. The aim of the brand relaunch was to sharpen the positioning of the IST School of Tourism and to present it with a modern, self-confident image in the [...]
The pandemic has not only had a major impact on tourism, but also on the requirements for tourism training. The IST - Higher College for Tourism & Outdoor has used these drastic changes to completely realign itself. The aim of the brand relaunch was to sharpen the positioning of the IST tourism college and make it visible in the dynamic tourism and outdoor industry with a modern, self-confident image. IST now presents itself with modern, renovated classrooms in Zurich, an expanded range of courses, a flexible teaching structure and a new CI/CD including a new website. "We are very pleased that this relaunch not only gives us a fresh and modern design, but that we also meet today's technical requirements," says Managing Director and General School Director Nicole Diermeier. "Our new website is in tune with the times. It is modern, simple and high-quality. It reflects the quality of IST," adds IST Marketing Manager Lory Gauch. Daniel Kraft is responsible for the design and implementation of the IST relaunch. "Logo, visual language, font and color scheme - all elements of the new brand identity work together to make the IST vision tangible for the relevant target groups in the long term," explains the brand strategist. The IST logo has its origins in the Swiss cross and, thanks to its dynamic cut, also stands for new beginnings, development and progress. The IST visual language is intended to arouse emotions and shows people, places, being on the move, the wide open spaces and urban life. The images are intended to invite you to consciously experience the moment and to rediscover the world in a fascinatingly close and surprising way. The color scheme with the characteristic IST colors boldly and confidently underlines the understanding of and claim to tourism and the outdoors. The IST typeface is modern, discreet and flexible, making it ideal for authentically conveying all the many facets of the tourism and outdoor industry across all channels. Responsible at IST, Higher School of Tourism & Outdoor: Nicole Diermeier (Executive Management), Lory Gauch (Marketing Management). Conception and implementation: Daniel Kraft (brand strategy, project management), Israel Moreno (design), Clau Isenring (text).
