Jung von Matt Brand Identity creates fresh market presence for Freshhaus
Freshhaus has been building individual single-family homes throughout Switzerland for many years. As a general contractor, Freshhaus assumes overall responsibility for the construction project and assists future homeowners with construction consulting, architecture, construction management and interior design. In the past, however, Freshhaus was repeatedly confronted with prejudices against prefabricated houses and had to repeatedly prove that a concept house is not a prefabricated [...]
Freshhaus has been building individual single-family homes throughout Switzerland for many years. As a general contractor, Freshhaus assumes overall responsibility for the construction project and assists future homeowners with construction advice, architecture, construction management and interior design. In the past, however, Freshhaus has repeatedly been confronted with prejudices against prefabricated houses and has repeatedly had to prove that a concept house is not a prefabricated house. In order to dispel these prejudices once and for all, Freshhaus - together with Jung von Matt Brand Identity - further developed its own brand with the aim of highlighting the brand's differentiating services and appealing to customers in a more emotional way. In joint workshops, the agency and company developed a brand story that was intended to get to the heart of the unique selling points: Individual and high-quality concept houses that make the wishes of future homeowners come true through comprehensive support, flexibility and guaranteed costs.
Enabling individual life dreams
In order to express the brand history even more strongly in the brand design, the individual design elements were further developed. The logo and colors were modernized and refreshed. In addition, floor plan animations were developed to make it clear that Freshhaus does not simply place ready-made house templates on the plots. The various Freshhaus concept houses can be visited via a digital tour and experienced with the help of a 360-degree view.The brand experience taken further
Further touchpoints were also developed on the basis of the new brand experience: From a print media concept to sales documents and a new website. The website was implemented in close cooperation with the digital experts from Jung von Matt Tech. Using a brand-first approach, a modern, digital brand experience was created based on Webflow. The website should impress with its simplicity, user-friendliness and striking corporate language.
Responsible at Freshhaus: Ivana Milanovic, André Kressebuch, Kerry de Zilva. Responsible at Jung von Matt Brand Identity: Alessandra Bally, Julius Jäger (Strategy), Monica Bühlmann, Boris Stoll, Christina Widmann (Design). Responsible at Jung von Matt Tech: Andrin Gorgi (implementation, project management), Stefanie Pfeffer (project management), Manuela Tappe, Michelle Scholz (design).
