Mainland delivers sustainable content for Sanitas Troesch anniversary

This year Sanitas Troesch celebrates its 111th anniversary. Together with the agency Festland, which Sanitas Troesch also accompanied in brand strategy and brand appearancethe decision was made to focus on high-quality content. The result is a magazine that presents the world of Sanitas Troesch in a contemporary way.

Relaunch with redesign

For the anniversary edition, the magazine "Bad. Kitchen. Living. was completely redesigned by Festland, both visually and in terms of content. The challenge was that the publication should appeal to and entertain both private individuals and professionals. "Our readership includes sanitary planners and installers as well as investors and architects, and of course our customers and employees," explains Marco Serratore, Head of Marketing & Communications at Sanitas Troesch. Hauptcontent sind verschiedene Trend-Stories zur Zukunft von Bad und Küche. Iria Degen und Stephan Hürlemann unterhalten sich über Swiss Design zwischen Tradition und Innovation. Simone Achermann und Stephan Sigrist vom Think Tank W.I.R.E. gehen Entwicklungen auf den Grund, die unser Leben und Wohnen von morgen prägen. Und Johan Olzon-Åkerström, Mitgründer des Designkollektivs Soeder, spricht über die Essenz der Nachhaltigkeit. Weitere illustre Stimmen sind Marianne Kohler Nizamuddin, Autorin des Interior-Blogs «Sweet Home», Urs Heller, Chefredaktor von GaultMillau Schweiz, sowie Reto Largo, Geschäftsführer des Innovationszentrums Nest im Gespräch mit Patrick Maier, CEO von Sanitas Troesch und Saint-Gobain Schweiz.