Brig Simplon repositions itself - and focuses on synergies

Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication. While the systems were being set up in the background, a new image, brand values and clear positioning were created. Silvio Burgener, Managing Director of Brig Simplon, explains: "Just because we present a new logo, we won't find any new guests. But it is immensely important to have a contemporary image that creates trust among guests, inspires and showcases bookable products." Brig is an ideal starting point for experiences in the Valais mountains at any time of year, with a wide variety of activities and excursion destinations. In order to communicate these values and experiences, the decision was made to implement a design integration in collaboration with Valais/Wallis Promotion.

Bundled resources

Damian Constantin, Director of Valais/Wallis Promotion, says: "We are very pleased about this collaboration with Brig Simplon. In a highly competitive national and international environment, it makes sense for us to pool our resources in order to be stronger together. Joint communication enables us to exploit synergies and have a greater impact. Thanks to the awareness of the Valais brand, resources can be used more for communicating offers and less for image purposes. Brig Simplon also relies on the cooperation with the sales organization Matterhorn Region AG for the development of local and long-distance markets. Based on the prioritized markets, offers are brought to tour operators under one brand umbrella.