Brand Congress brings international big names of the brand world to Zurich
The largest industry meeting for brand decision-makers in Switzerland brings concentrated brand knowledge and 23 hours of programming to the stage of the Dolder Grand. 500 participants are expected, 65 experts from national and international success brands will be on stage, including Procter & Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech, Swisscom - they [...]
Sizes from the brand world
Donald Schneider, branding expert and inventor of Karl Lagerfeld's collaboration with H&M, is the "king of campaigns" on stage. Max Schickler from TikTok Switzerland will answer whether Swiss brands are currently missing their opportunities. Daniel Grieder, CEO of Hugo Boss, will talk about the comeback of a brand. Kristina Bulle, CMO Procter & Gamble, will put the reputation, credibility and purpose of a brand at the center of her talk. Najoh Tita-Reid, CMO of Logitech will talk about how a brand keeps up with speed and innovation in the long run. And Yves Mäder from Google will give an insight into how the world of digital marketing is currently transforming."Digital stage" and "Strategy stage"
Auf zwei Hauptbühnen werden die aktuellsten Trends diskutiert. Die Veranstalter halten dazu eine «Digital-Bühne» bereit, auf der die Themen rund um Marketing-Automation, Marketing- und Advertising Technology mit speziellen Foren und Speakern ins Rampenlicht gerückt werden. Auf der «Strategie-Bühne» werden Markenführung, Positionierung, digitales Storytelling, Kollaboration und neue Content-Konzepte diskutiert. Der Schweizer Markenkongress wird von ESB Marketing Netzwerk gemeinsam mit htp St.Gallen und der Universität St.Gallen veranstaltet.More information and registration on brands-congress.ch.
