Friendly Greetings creates digital presence for Schwyzer Kantonalbank
Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and, with over 600 employees, one of the largest employers in the region. In line with the strategy of Schwyzer Kantonalbank, its website szkb.ch was fundamentally revised in a project phase lasting several months. This will enable the bank to meet customer needs even better in the digital world [...]
Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and, with over 600 employees, one of the largest employers in the region. In line with the strategy of Schwyzer Kantonalbank, its website was redesigned in a project phase lasting several months. szkb.ch fundamentally revised. This will enable the bank to meet customer needs even better in the digital world. The customer experience was improved and made more user-friendly in consultation with users. Freundliche Grüsse is responsible for the concept, UX design and content, while Magno is responsible for the technical implementation, in co-creation with the SZKB teams. The focus was placed on digital branding and, in this context, the typography was updated specifically for the website. The information architecture was fundamentally revised: The scope of the existing pages was reduced and focused on the essentials. Information on products, services, contacts and locations can now be found quickly. Visitors also have an extensive search function at their disposal. Finding the right solution is even easier with the virtual assistants: Visitors answer a few questions - and the optimal solution (for example, accounts, payment solutions, investments or financing) is suggested to them. The website will continue to be developed after its launch: It should be the beginning of a continuous and agile optimization of the SZKB website. 
Responsible at Schwyzer Kantonalbank: Martin Baumgartner (Overall Project Management), Fabian Imhof, (IT Project Management), Celia Arnold (Application Management), Regula Betschart (Product Management), Stefan Kälin and Cyril Schenker (both Marketing & Communication) Responsible at Friendly regards: Pascal Deville, Marion Schwager, Samuel Textor (overall responsibility), Jonas Hermann (Art Direction / UX Design), Tibor Schläpfer (Consulting / UX Design), Janine Sonderegger (Head of Content), Katharina Thalmann, David Elmiger (Content). Responsible at Magno: Matthias Rambold (Head of Development), Roberto Eichin (Development), Marco von Moos (Development), Stefan Hengartner (PM).
