For accessibility: Google presents playbook for inclusive marketing in Cannes
Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. Part of the expanded "All In" marketing toolkit, this in-depth guide was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the [...]
Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. This detailed guide is part of the enhanced marketing toolkit "All In" and was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting and supported by influential industry organizations such as the American Association of Ad Agencies and the Ad Council. The handbook is available free of charge. Google says: "While much has been done in the advertising industry in terms of inclusive marketing across genders and communities, there is still much to be done in terms of representation of people with disabilities: In many commercials, people with disabilities are either not featured at all, they are reduced solely to their disability or many advertising measures are not accessible for people with visual or hearing impairments, for example."More information on the topic in the Google Blogpost by Lorraine Twohill
