Clou designs digital presence for BelArosa Chalet
In the middle of Arosa, a new type of hotel is being built by winter 2024/25 - more precisely, ten chalets united under one roof. The BelArosa Chalet combines the homey chalet feeling with exceptional infrastructure and needs-oriented service. Down-to-earthness, freedom, space and time are part of the very personal luxury. Already today, the hotel is to be staged and arouse desire via a website. Apart [...]
By winter 2024/25, a new type of hotel will be built in the middle of Arosa - ten chalets united under one roof, to be precise. The BelArosa Chalet combines the homely chalet feeling with exceptional infrastructure and needs-oriented service. Down-to-earthness, freedom, space and time are all part of the very personal luxury. The hotel is already set to be staged today and will have a Website arouse desire. However, apart from a 22-meter-deep excavation pit, nothing is currently visible. How is it still possible to arouse emotions and not just communicate facts, figures and the status quo? Inspired by traditional Arosa tourism posters, which were able to lure mountain air and winter sports enthusiasts to the idyllic mountain village more than 50 years ago, the agency opted for an emotional introduction with illustrations in a modern art deco style. By scrolling, the user dives into the world of the chalet and is guided through various rooms with gentle animations. The illustrations are intended to convey the desirable moods that can be experienced in the BelArosa Chalet in the future.
The development of the purpose played an important role in the positioning of the hotel: "We rethink luxury". Away from golden taps and towards the staging of nature and the four elements that run through the unique hotel. Away from "Is there anything else we can do for you?" to "We only disturb on request". The following pages contain philosophy, highlights, insights into the individual chalets and a blog in which construction progress can be observed and stories about the spectacular building are told. It is also possible to make a reservation in advance. The launch of the website created with Webflow.com will be followed in a first phase by a local poster campaign aimed at summer guests in Arosa, accompanied by postcards, beach towels and other giveaways featuring the illustrations.
Client: Urs Kasper (Kasper & Son). Responsible at Clou advertising agency: Albi Christen (Strategy & Creative Direction), Marcel Huwiler (Art Direction), Fabian Gubelmann (Web Design & Development). External partners: Mads Berg (illustration), Jessica Heller (text).
