Drop8: Brand Awarenes for new Watchbox boutique in Zurich

The campaign's target group consisted of 80% men who are interested in luxury watches. In addition, geographical targeting was used to reach people who are traveling in the catchment area of the new store. Thanks to the programmatic playout of the campaign, the target group could be reached very precisely using cookieless audience targeting and environment targeting on finance & business environments. The audience targeting included people with the highest purchasing power and people in C-level positions. Thanks to the cookieless audience targeting, the reach was expanded more than is possible with conventional audience targeting segments based on cookies, particularly on mobile devices. The campaign was dynamically optimized during its runtime. The campaign budget was allocated between devices, audiences and environments in such a way that the best possible performance was achieved. This has led to a measurably strong increase in visits to the website and click-through rates that are up to 3 times higher than the benchmark.

Adaptive streaming technology

The advertising media produced specifically for the campaign by Drop8 certainly contributed to the performance. The display ads included high-quality videos in which watches from Rolex, Patek Philippe and Audemars Piguet were presented. Thanks to adaptive streaming technology, the videos in the display ads are played in 4K quality without any loading delay. "Drop8 developed a campaign strategy based on our goals and needs, which enabled us to advertise our new boutique in Zurich precisely and without wastage in high-quality environments," said Susanne Hurni, Vice President of Marketing, WatchBox Switzerland Ltd. "The team was very committed to the collaboration and was also able to contribute its extensive experience to the production of the video display formats as well as to tracking and segmentation."

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Example video advertising material