"Gut feeling plays a huge role for us" - Interview with Saskia von Moos
Saskia von Moos, the dynamic CMO of Intelligent Food, is in the running for the prestigious title of "CMO of the Year" 2024. In the video interview, she shares her visions and successes. High above the rooftops of Zurich, in the Clouds restaurant, the judging was held to determine the five finalists.
The rise: a look at Saskia von Moos' career
In a way, the ride in the Prime Tower lift symbolizes Saskia von Moos' rapid ascent. She has been Head of Marketing and Product Innovation at Intelligent Food since 2018 and has been with the company since 2014. Under her leadership, the El Tony Mate brand, which is known for its natural caffeine from Argentinian mate, has successfully established itself in the fields of sport, culture and music. "Our goal was to revolutionize the energy drink market," emphasizes von Moos. Its innovative strength and customer focus have played a key role in establishing El Tony Mate as the most dynamic brand among the Promarca members.
The significance of the "CMO of the Year" title
The election of the "CMO of the Year" shows the importance of the marketing position in the Swiss economy. Marketing has become increasingly important in recent years, particularly due to topics such as digitalization, sustainability and product meaningfulness. The winner serves as a role model for the industry and motivates future specialists. This year, the jury is putting five outstanding candidates in the running: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from Intelligent Food.
Inspiration from the heights: creativity and innovation
Just as the elevator ride to the Prime Tower opens up new perspectives, Saskia von Moos brings a breath of fresh air to Intelligent Food's marketing strategies. Sustainability plays a central role here. Saskia von Moos describes how the company has implemented ecological measures such as switching to an electric fleet and reducing CO2 emissions by 2030. "For us, sustainability has many facets," she says. Innovation is just as important: El Tony Mate uses natural caffeine from the Argentinian mate plant as an alternative to chemical variants such as in Red Bull. Von Moos' strategic decisions have enabled the brand to successfully establish itself in a highly competitive market.
Who will be CMO of The Year 2024?
Saskia von Moos' impressive journey and achievements as CMO of Intelligent Food are an inspiring example of change and innovation in marketing. With a clear focus on customer centricity, sustainability and innovation, she has firmly established the El Tony Mate brand in the energy drink market. Who will win the title of CMO of the Year 2024 will be revealed at the exclusive award night in the Papiersaal - until then, it remains exciting to see who will prevail against the strong competition.
