Saskia von Moos is "CMO of the Year" 2024
Saskia von Moos, CMO of Intelligentfood, was named "CMO of the Year" 2024 on Thursday evening. The award recognizes Chief Marketing Officers who drive brands and achieve great things with exceptional commitment. And with the energy drink "El Tony Mate", those responsible have triggered a real hype for mate in Switzerland.
Marketing has become increasingly important in recent years, particularly due to topics such as digitalization, sustainability and product meaningfulness. The "CMO of the Year" award recognizes the Chief Marketing Officer of the Swiss economy. Nominees are people who are particularly committed to their brand, focus on customers and their needs, show foresight in the area of sustainability and are also role models as managers. These are people who move outside their comfort zone, create something new and generate real added value for the company and consumers.
This year the jury sent Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from Intelligentfood Switzerland. Saskia von Moos won the "CMO of the Year" award against her strong competitors.
Successful head of marketing
Winning the title of "CMO of the Year" is part of Saskia von Moos' personal success story: she has been working at Intelligentfood Switzerland for around ten years and has been Head of Marketing and Product Innovation since 2018. Under her leadership, the El Tony Mate brand has established itself on the market and triggered a real hype for mate drinks. "Our goal was to revolutionize the energy drink market," says von Moos. Her passion and innovative strength have played a key role in establishing El Tony Mate as the most dynamic brand. The intelligentfood Switzerland company has already won the "Brand of the year" title twice.
The award ceremony took place on Thursday evening at an exclusive gala dinner in the Papiersaal Zurich. The evening was hosted by Vanessa Meier. Guests were given exciting insights during the keynote speeches by Sven Labenz from Serviceplan Culture and football expert and former national team player Rachel Rinast on the topic of "Beyond advertising: the influence of cultural marketing on brand loyalty".
The CMO of the Year is an initiative of Serviceplan Group Switzerland in partnership with Admeira, APG, Meta, m&k, Persönlich and the University of St. Gallen. A jury of 23 personalities from the fields of corporate management, marketing, research, media, HR consulting and teaching nominates potential candidates. These nominees are analyzed and evaluated by the Institute for Marketing & Consumer Insight at the University of St. Gallen. Based on the work of the University of St. Gallen, a maximum of six nominees will be shortlisted for the award.
