Woohw! Campaign by Neu for Bank Cler is "Campaign of the Year"
15 analog and digital winning works were honored with the Swiss Out of Home Award in gold, silver and bronze at this year's industry event Woohw! The main prize "Campaign of the Year" went to the campaign "Werbung naja, Zins gut." by Neu Creative Agency for Bank Cler.
Every year, the "Swiss Out of Home Award" honors analogue, digital and innovative outdoor advertising in Switzerland. A total of 163 entries were submitted in 2024 - 30 of which were nominated by the jury. The award ceremony took place on Thursday as part of the industry event Woohw!, which was organized by the Swiss Outdoor Advertising Association AWS and supported by APG|SGA, Goldbach Neo and Horizon.
The independent expert jury of 14 personalities from advertising, culture and design announced and awarded the 15 winning campaigns of the Swiss Out of Home Awards in gold, silver and bronze during the Award Night at the Stage One Event & Convention Hall in Zurich.
The gold winners operate in very different areas of application for OOH media: From the personnel campaign for over 50s (category Public Service) of VBZ to the summer campaign "Cool down in the Museum" (category Culture) for the Museum Haus Konstruktiv to the subscription campaign (category Commercial Local & Regional) for the weekly newspaper Woz.
Bank Cler's "Werbung naja, Zins gut." campaign received the main "Campaign of the Year" award and also won gold in the Commercial National and Digital Out of Home categories. The bar was set particularly high in the Out of Home Innovations category: "Unfortunately, no project in this category was deemed worthy of an award by the jury in the current year," says Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.
Supporting program with keynote and panel
The Woohw! industry event was preceded by the conference. The technical part started in the afternoon with keynotes from the Neuromarketing expert Gesa Lischka and neuropsychologist Prof. Dr. Lutz Jäncke from the University of Zurich. The subsequent panel discussion featured Antonia Lepore (CMO, Axa Switzerland), Oliver Schönfeld (Managing Director TWmedia, The Whole Media), Stefan Vogler (Lecturer and Head of CAS Marketing Communications, HWZ) and Gesa Lischka. The panel was moderated by Johannes Hapig, co-editor-in-chief of m&k.
The sponsors Setaprint, Richnerstutz, Burri Public Elements and Media Focus were present with interactive presentations. HP3, a mobile trio with saxophone, double bass and minimal drum set, provided the sound for the dinner and party. The more than 350 invited guests partied in high spirits until late into the night.
| Category | Award | Submitter | Campaign |
|---|---|---|---|
| Campaign of the Year | Engelberger printing | The emergence of modern man | |
| Commercial National | Gold | New Creative Agency for Bank Cler | Advertising well, interest good. |
| Commercial National | Silver | Digitec Galaxus | Galaxus political campaign 2023 |
| Commercial National | Bronze | Wirz for Migros supermarket | M-Budget January hole |
| Commercial Local & Regional | Gold | Kind regards for Woz | A newspaper for life |
| Commercial Local & Regional | Silver | TBWA\Zurich for McDonald's Switzerland | Switch Sides |
| Commercial Local & Regional | Bronze | Ruf Lanz for Welti-Furrer Fine Art | Art Storage with Parasite Protection |
| Public Service | Gold | Ruf Lanz for VBZ | Personnel campaign Ü-50 |
| Public Service | Silver | Ruf Lanz for Arud Center for Addiction Medicine | When alcohol becomes medicine |
| Public Service | Bronze | Ruf Lanz for VBZ | Switching is worthwhile |
| Culture | Gold | Ruf Lanz for Museum Haus Konstruktiv | Cool down in the museum |
| Culture | Silver | Giliane Cachin Studio for Museum of Design Zurich | Claudia Caviezel: Caleidoscope |
| Culture | Bronze | Atelier Bundi for Theater Orchester Biel Solothurn | Switzerland |
| Digital OOH | Gold | New Creative Agency for Bank Cler | Advertising well, interest good. |
| Digital OOH | Silver | Raffinerie AG for design for Solothurn Film Festival | 59th Solothurn Film Festival |
| Digital OOH | Bronze | Ramon + Pedro for Plateforme 10 | Surréalisme - Printemps-Eté |
m&k is media partner of the industry event Woohw!
