Havas Social wins Bünting Group: New momentum for digital brand management
Following a successful pitch, Havas Social will take over the digital brand management of the Bünting Group from January 2025. With innovative concepts and a deep understanding of the industry, the aim is to further optimize the approach to Combi and famila Nordwest customers.
The Bünting Group, an established player in the food retail sector, has chosen Havas Social as its new agency partner. The agency won the pitch against two competitors and will take over digital brand management from January 2025. From social media activations to community management and content creation, Havas Social will be responsible for all relevant areas.
Birgit Schröder, Head of Corporate Development, Marketing and Sustainability at the Bünting Group, praised the tailor-made strategy: "Havas Social impressed us with a customized concept that precisely captures our challenges in food retail and translates them into innovative solutions." She particularly emphasized the understanding of the Combi and Famila Nordwest brands, which provides a basis for fresh impetus and an improved customer approach.
A connection with tradition
The collaboration between Havas Social and Bünting has a long history. Even before the new unit was founded, HRZN, which has been merged into Havas Social, had been looking after the Bünting Group for eight years. The return is therefore not only a business success, but also an emotional decision. "Bünting was one of our first customers, and the return is a real affair of the heart for me," explains Stephan Lachmann, Managing Director of Havas Social.
Havas Social: social-first with substance
As a one-stop store for holistic social media solutions, Havas Social offers comprehensive expertise - from consulting and strategy to content creation and community management. The agency places particular emphasis on "social first" and uses its own content studios to create eye-catching campaigns that connect brands with their audience in the long term. With many years of experience in the FMCG, food & beverage and other key industries, Havas Social is the ideal partner for companies like Bünting.
A statement for shared visions
The renewed collaboration marks a significant milestone. "Together, we have set standards in the past," Lachmann continues. The partnership is a strong statement of trust and shared visions that will redefine food retail digitally.
