PostFinance takes off with Sir Mary

The image campaign is intended to convey the new positioning of PostFinance in an emotional way and with the guiding principle "Knowing what counts". The focus is on and understanding of the individual needs and values of people in Switzerland. As part of the campaign, the new PostFinance branding is now also appearing for the first time in the advertising environment.

With this strategic realignment, PostFinance aims to further expand its position as a customer-oriented financial expert and tailor its services more precisely to different target groups.

In partnership and at eye level

"We are very grateful for the trust placed in us by PostFinance and look forward to creatively implementing their new brand strategy," says Nicolas Hostettler, Managing Director of Sir Mary. "The image campaign sends out a clear signal with the motto 'Knowing what counts': The bank is geared towards the lives of its customers - approachable, authentic and at eye level."

There is also great anticipation at PostFinance: "In Sir Mary, we have found a strong partner who understands our values and brings innovative ideas to implementation," says Dennis Lengacher, Head of Marketing Communications (co-lead). "This image campaign is the first step in a long-term collaboration in which we will continue to strengthen and develop our marketing communications," adds Yves Ekmann, Head of Marketing Communications (co-lead).

Numerous other campaigns planned

Following the image campaign, further measures are already planned for the entire strategy period - for holistic and integrated marketing communication across all strategic target groups and topics of PostFinance.

The image campaign can be seen on TV, in cinemas, OOH, digital and on social media in the coming weeks.

Responsible at PostFinance: Jelena Mesic (Marketing Manager / Project Manager), Dennis Lengacher and Yves Ekmann (Head of Marketing Communications as co-leads), Taru Koch (Head of Branding & Communications), Andreas Badstoeber (Senior Brand Manager), Alessandro Di Leta (Head of Customer Centricity & Innovation Design), Julia Mehr (Market Manager), Sarah Bucher (Head People Attraction), Laura von Allmen (Employer Branding Specialist). Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Lukas Wietlisbach (Art Director), Sandro Heierli (Art Director), Tobias Natterer (Copywriter), Caro Ellert (Copywriter), Sebastian Bouchareb (Copywriter), Jacqueline Willimann (Account Director), Nicolas Hostettler (Managing Director), Daniel Zuberbühler (Managing Partner). Production: Akkurat Studios; Nina Klein (Producer), Marc Fischer (Head of Post Production), Kyra Bartley (Director), Carlos Feher (DOP), Leonidas Befeldt (Edit), Gustav Karlström (Composer), Dubdub Studios (Sound Design & Mix), Sam Gilling (Grading), Delia Baum (Photography). Media: Havas Media, Webrepublic.