AI videos: Maz conference highlights opportunities, challenges and ethical issues
AI is fundamentally changing video production - from news clips and commercials to personalized content. A conference at the Maz in Lucerne is dedicated to the technological possibilities, the impact on journalism and the ethical issues surrounding AI-generated videos.
AI-supported videos open up new perspectives for media, companies and creatives. But as technological advances grow, so do the challenges: How is AI changing storytelling? What risks does automation entail? And how can quality, ethics and credibility be ensured in a media world increasingly shaped by AI?
These questions are at the center of the Themed conference "AI videos - opportunities and risks"which Maz will be holding in Lucerne on May 21, 2025. The event is aimed at media and communication professionals, creatives, scientists and decision-makers who want to find out about the latest developments in the field of AI and video.
Use cases and overarching perspectives
To kick things off, satirist and director Patrick "Karpi" Karpiczenko will shed light on the impact of AI-generated videos on journalism - with a critical but also humorous look at the media landscape. Filmmaker Jan Janutin and communicator Antonia Zahner will then show the extent to which AI videos can already be found in film production, marketing and corporate communications.
Prof. Touradj Ebrahimi from EPFL Lausanne and Dr. Patrick Raemy from the University of Fribourg will introduce the technical and scientific part of the conference. They will analyze the current possibilities and limitations of AI-supported videos and discuss the effects on credibility and media ethics.
The event will conclude with a panel discussion in which all speakers will debate the potential and risks of AI videos for media houses and companies.
