Spar ends sponsorship of women's handball
After 13 years of successful collaboration, Spar Switzerland and the Swiss Handball Federation are ending their partnership. The national commitment to women's handball ends with the 2025 season.
The Swiss Handball Association SHV and Spar Switzerland are ending their long-standing collaboration at the end of the current season. The retailer's logo has been present in Swiss women's handball since 2012 - including as the namesake of the Spar Premium League, on the national team's jerseys and in the Spar Handball app.
The partnership has contributed significantly to the professionalization and visibility of Swiss women's handball over the past 13 years, as SHV Central President Pascal Jenny emphasizes: "Without Spar, the current successes of Swiss women's handball would hardly have been possible."
With its commitment to women's handball, Spar has used a broad platform over the years and has supported the association not only financially, but also with its app-based club support. According to the press release, more than CHF 200,000 has been distributed to the clubs via this tool.
Now, a reorientation towards more local involvement has led to the dissolution of the partnership. Gary Alberts, CEO of Spar Switzerland, explains: "Due to our new positioning as a fresh food neighborhood market, the focus in communication and thus also in sponsoring has changed significantly." In future, the company wants to concentrate on locally anchored activities. However, the emotional connection to women's handball will remain.
The last joint season will be completed in spring 2025.
