Pilot Suisse becomes Garmin's media agency in Switzerland
As part of Garmin's long-standing collaboration with Pilot Munich in the DACH region, Pilot Suisse is taking over consulting and campaign planning for the active tech company throughout Switzerland.
The collaboration starts with a comprehensive image campaign that aims to further build and expand Garmin's brand awareness and image in the Swiss market. The campaign focuses on moving images in linear TV, connected TV, YouTube and online video. It is aimed at people with an active lifestyle.
"With its claim 'Beat Yesterday', Garmin is the epitome of a challenger brand. It is precisely this aspiration to constantly challenge, question and create improvements that we at Pilot Suisse live every day. That's why Garmin and Pilot Suisse are a perfect match and we are incredibly proud to be able to challenge consumers and the Swiss media landscape for Garmin together from now on," says Ben Moser, Managing Partner of Pilot Suisse. Pilot Suisse.
Felix Hegar, Head of Brand Management at Garmin, describes Pilot as innovative and reliable and is now looking forward to working with the Swiss branch: "With its convincing planning approach, distinctive expertise and a keen sense for the special features of the Swiss communications landscape, Pilot Suisse convinced us right from the start, creating significant added value for our brand presence and campaigns in Switzerland," says Hegar.
