That was the OMR Festival 2025

This year's OMR Festival comprised five stages, 270 masterclasses, 200 guided tours and 125 side events. The conference focused intensively on the development and application of AI. ChatGPT Head of Product Nick Turley presented the progress of AI in Germany and emphasized that this market is highly relevant for OpenAI. Other prominent contributions came from companies such as Zalando and Booking.com, who presented their current AI applications.

US futurologist Amy Webb also spoke about the impact of AI on marketing, outlining a scenario in which AI agents could take over product searches for consumers and be influenced by other AI agents themselves. "You have to build systems to sell things to AI agents," was her appeal to the marketing experts in the audience.

In addition to AI, political topics such as relations between Europe and the USA and the geopolitical situation were also discussed. These included Scott Galloway, who criticized US policy, and Airbus Supervisory Board Chairman René Obermann, who called for a self-confident, sovereign Europe with a view to the USA and a rearming China.

Sporting topics also featured strongly again this year. World and European champion Gerard Piqué spoke about the Kings League, the small-field format he created, and issued a challenge to the German competitors: "The Kings League is the original, which is why we want to be the market leader." In addition, record-breaking Olympian Isabell Werth (dressage) and gold medal winner Lisa Buckwitz (bobsleigh) discussed the financing of top-class sport in Germany, and basketball legend Dirk Nowitzki looked back on his career in an interview on the Conference Stage.

Another highlight of the OMR Festival 2025 was Ryan Reynolds. The Hollywood star and investor spoke about his companies, marketing and creativity. In addition to a lot of money and a lot of time, one human characteristic in particular is a hindrance: "Perfectionism is a damn disease. You have to be prepared to fail in order to be good." The fifth division club Wrexham A.F.C., which Reynolds took over together with actor Rob McElhenney in 2020, provided a current opportunity for discussion. The Welsh football club has since been followed for a documentary and has just been promoted to the second division in England. Since Reynolds has been cheering in the box, the club's value has risen from two to 150 million pounds. You could repeat that in any country and with any sport, explained Reynolds. However, he himself would not buy a second football team. "I would like to stay married."

Ticket sales for the OMR Festival 2026 have already begun, with an exclusive pre-sale until May 23, 2025.