Rent a Pensioner" becomes "Boomer AG"
The operators of Rent a Rentner are expanding their offering. As part of this, the company is also undergoing a rebranding, for which the agency Die Antwort is responsible.
The shortage of skilled workers has Switzerland firmly in its grip. One answer to this comes from a perhaps unexpected corner - from pensioners. For several years now Rent a pensioner a platform on which experienced retirees can offer their services for small jobs. What once began as a pioneering project has now developed into a trend. Working in retirement is not only socially accepted, but also in demand.
With the new job platform "Hire a pensioner", the employment opportunities for retirees are being significantly expanded. Companies can recruit retirees not only for small jobs, but also for demanding tasks and temporary projects - for example as a replacement during maternity leave or military service.
"We are killing two birds with one stone," explains Managing Director Reto Dürrenberger, who founded the company together with Sarah Hiltebrand. "Our platforms help to combat the shortage of skilled workers - and at the same time we support pensioners who want to remain active or make ends meet financially." In Switzerland, around 20 percent of people of retirement age with an income of less than CHF 2,506 per month are at risk of poverty or are considered poor. This financial situation means that many of them have to continue working after retirement in order to secure their livelihood. In addition, around ten percent of pensioners are dependent on supplementary benefits in order to reach the minimum subsistence level.
Because everything revolves around the Boomer generation, the operators have changed the name of their public limited company to "Boomer AG". Now not only as a company operating the platforms, but also as a specialized marketing agency focusing on the baby boomer target group. "Everyone only talks about the GenZ generation, but hardly anything about the baby boomers, who make up 20 percent of the population. We want to change that," says Sarah Hiltebrand.
Dürrenberger and Hiltebrand and their creative agency Die Antwort are also responsible for the overall appearance, logos, branding and the realization of the various platforms.
