100th anniversary celebrations: Migros launches "Merci Days" with promotions in all stores
To mark its 100th anniversary, Migros is thanking its customers with "special campaigns" on Friday and Saturday. These "Merci Days" will focus on personal encounters and small gifts in all 642 stores.
As part of the wide range of measures, Migros is planning a nationwide campaign with direct customer contact this coming weekend. Employees will welcome customers with drinks such as the new non-alcoholic "non-sparkling wine", Migros Ice Tea or coffee from the Coffee-B system. A newly created apricot tartlet will be handed out at the checkout and children will receive craft materials - while stocks last. In addition, selfie walls in 80 larger locations and musical performances will create a special atmosphere.
The campaign is intended as a gesture of appreciation in the anniversary year. According to Migros, it is intended to emphasize the proximity to customers and show that even small gestures can have a big impact.
Wirz's anniversary campaign for Migros went live at the beginning of the year. More here.
