Daniel Howe becomes Head of Communications and Marketing at Netrics
Technology provider Netrics is bringing brand expert Daniel Howe on board as its new Head of Communications and Marketing. The company intends to strengthen its brand positioning and sharpen its strategic focus.
Technology alone is no longer a guarantee of competitive advantage - a strong positioning is also required. With this in mind, Netrics is now specifically strengthening its brand management: with immediate effect, Daniel Howe will be responsible for the company's strategic positioning as Head of Communications & Marketing. The aim is to differentiate the brand more clearly in the market and to promote the company's growth.
"Digitalization alone is no longer a distinguishing feature - technologies are available, comparable and interchangeable," says Pascal Kocher, CEO of Netrics. "Real differentiation arises where complexity is reduced and the benefits are brought to the point. With his experience at the interface of technology, transformation and brand management, Daniel Howe brings exactly the expertise we need for this."
Daniel Howe can look back on over 25 years of experience in brand management and communication, including at companies such as Zühlke, KPMG, Switch, Lucerne University of Applied Sciences and Arts and most recently as Director of Strategy at an agency. He has supported numerous organizations in transformation processes, repositioned brands and implemented data-driven communication strategies.
"If you want to survive in a dynamic environment, you have to consistently make visible what you stand for - and what makes you special," says Howe about his new role at Netrics. "A strong brand arouses desire, provides orientation and serves as a compass for entrepreneurial decisions."
