"CMO of the Year 2025": Jury Insights on the selection of the finalists
The finalists for the most important Swiss marketing award have been announced. In an exclusive video, the jury members provide an initial insight into the decision-making process.
The title "CMO of the Year" deliberately focuses not on companies or brands - but on people. The prize is awarded to a personality who is behind a successful brand and who visibly shapes marketing in Switzerland. The award underlines the strategic importance of the CMO role in the Swiss economy and recognizes those who build and develop brands and navigate through challenging market phases. At the same time, the award sets an example for the entire industry - and for its young talent.
Structured selection process with depth
The selection follows a structured procedure: Potential candidates are nominated by the jury. The Institute for Marketing & Customer Insight at the University of St. Gallen, headed by Prof. Dr. Sven Reinecke, then analyzes the proposals and compiles a longlist including dossiers. This results in a shortlist of personalities - the result of in-depth discussions within the jury panel. The winner is chosen at the final jury meeting.
Modern requirements for the CMO role
The selection criteria reflect the current understanding of the role of CMOs. We are looking for leaders who think strategically, boldly break new ground and consistently implement customer centricity. Those on the shortlist must demonstrate entrepreneurial success, strong leadership, innovative spirit and sustainable action. A contribution beyond day-to-day business is expected - for example by designing sustainable brands or anchoring purpose and values in the company.
Intense jury debate with a strong result
The selection committee consists of 24 experts from business, science, media, HR consulting and marketing. Their experience ensures the depth of the discussion and the soundness of the decision. This year's meeting was intense and characterized by multi-layered debates. The jury emphasized the high quality of the nominations - which made the search for the ideal match challenging. This made the result all the more satisfying.
Bringing such personalities onto the stage has a signal effect. Especially in a complex, accelerated market environment, CMOs are needed who shape change and lead brands in a future-proof way. The award makes these achievements visible - and gives them the stage they deserve. The winner will be announced at an exclusive gala evening in August. In addition to the award ceremony, the event with around 100 to 120 C-level guests also includes an inspiring keynote speech and the presentation of the nominated personalities.
