Skepticism and opportunities: How Germans view AI-generated content
A recent YouGov study shows: In Germany, opinions on generative AI in content creation are divided. While efficiency gains are appreciated, concerns prevail among many users - especially when it comes to dealing with disinformation and trust.
YouGov has investigated how the German population perceives generative artificial intelligence (AI) in the news and brand marketing sector. The report is based on a population-representative online survey conducted in April 2025.
The results show a differentiated picture between curiosity, benefits and mistrust. More than a third of respondents have a negative view of the role of AI in the next ten years. There is particular concern about the spread of false information and deepfakes: 53% of respondents said they were worried about this.
Despite these concerns, many also recognize advantages. Increased efficiency and cost savings are mentioned above all - expectations that relate to editorial work processes or content production, for example. At the same time, more than half of respondents are uncomfortable with AI-generated news content appearing on social networks.
The age difference is particularly striking: while Generation Z and millennials in particular are more open to AI-supported news formats, rejection is more pronounced in older age groups.
When it comes to generative AI, trust remains a key issue. 54% of respondents trust journalistic content created by AI less than that created by humans. Only a third trust AI-generated news just as much or more. In a country comparison, Germany is therefore in the average range.
Similar skepticism is evident in the brand marketing sector: younger target groups are more receptive to the use of generative AI in brand communication. But overall, only 15 percent of respondents said they could imagine consuming content from AI-generated influencers - a significantly lower figure than in other markets.
The legal issues surrounding generative AI also remain a concern. 61% of respondents believe that there is not enough regulation in the field of generative AI. The disclosure of the use of AI is particularly important to them: 77% are in favor of appropriate labeling of content.
YouGov's report shows that the use of generative AI holds potential for efficiency and innovation for journalism and companies alike - but is also viewed critically by consumers. Trust, transparency and comprehensible framework conditions remain key prerequisites for increasing public acceptance.
