Patrick Farinato becomes Chief Marketing & Communication Officer at Six
Six appoints Patrick Farinato as Chief Marketing & Communication Officer from September 2025. With this change, the company aims to provide more targeted communication support for its growth strategy as part of "Scale Up 2027".
As part of its "Scale Up 2027" growth strategy, Six is realigning its Marketing and Communication department. The aim is to make existing activities even more strategic and proactive in future. To this end, the stock exchange operator has appointed Patrick Farinato as its new Chief Marketing & Communication Officer (CMCO). He will take up the position on September 1, 2025 and will be a member of the extended Executive Board in this role. Farinato succeeds Alain Bichsel, who has shaped the organization for many years and is actively supporting the handover. Bichsel will continue to play a role within Corporate Communications in the future, Six writes in a press release.
Patrick Farinato has many years of experience in strategic marketing and communications management. He currently runs his own consultancy firm. Previous positions include Läderach Chocolatier Suisse as CMO and CCO, Bank Vontobel as Global Head of Marketing & Analytics and international management positions at Bosch, SAM Sustainable Asset Management and Man Group. He is also a member of the Board of Directors and Chairman of the Advisory Board of the Myty Group.
"In Patrick, we have gained a proven and very entrepreneurial expert as CMCO," Six CEO Bjørn Sibbern is quoted as saying in the press release. "He has many years of international experience in marketing and communication, which he has already successfully applied in various industries and similar tasks." At the same time, he thanks Alain Bichsel for his contribution to date and looks forward to continuing to work together in the new setup.
