Rheintal.com celebrates ten years of regional location marketing
The Rheintal.com location brand has been active for ten years and bundles the interests of municipalities and businesses in the St. Gallen Rhine Valley. To mark its anniversary, the supporting association presented current projects and implemented a change of personnel at the top.
With an anniversary appearance at Rhema and various communication measures, the location brand Rheintal.com celebrated its tenth anniversary. The platform was launched in 2015 by the St.Gallen Rhine Valley Association and aims to make the region visible beyond municipal boundaries - for skilled workers, returnees and companies as well as for the local population and guests.
Rheintal.com sees itself as an instrument for regional location marketing. The brand portrays people, companies and places in the Rhine Valley and presents the region as a cohesive unit. In terms of content, it focuses on proximity and authenticity, for example with contributions on quality of life, economic prospects and regional ties.
High-profile projects
One of the successful projects is the image film "Wa macht üsers Rhintal so grossartig?", which was created in collaboration with Widnau artist Nico Arn. The video reportedly reached 2.8 million views within two months. The "Rhinfluencer:innen" social media initiative, in which people from the region acted as ambassadors, also achieved a high reach.
At the Rheintal.com stand at this year's Rhema, visitors received information material and a printed bag with a night motif of the Rhine Valley. In addition, a video was produced on site with voices from the local population, capturing personal perspectives on life in the region.
Ruedi Mattle takes over
The anniversary also saw a change at the top of the association: Reto Friedauer, who had been President for many years, handed over his office to Ruedi Mattle, previously Vice President. Sabina Saggioro is now in charge of management. She emphasizes: "With Rheintal.com, we are making visible what distinguishes our region as a place to live and do business. The brand brings people, communities and companies together - and shows that the Rhine Valley is more than just a geographical term: it is a shared promise."
