Bern Communication Award 2025 goes to Thomas Binggeli
The Bernese Public Relations Society BPRG awards the 15th Bernese Communication Prize to Thömus founder Thomas Binggeli for his commitment to the bicycle industry and his communicative achievements without formal PR training.

The Bernese Communication Prize is awarded annually to people who stand out for their communication without having the relevant specialist training. This year's prize goes to Thomas Binggeli. According to jury president Nik Eugster, Binggeli has not only established innovative products in the bicycle industry, "but has also established a friendly communication culture" that involves both partners and customers.
The award ceremony took place on Thursday at the Alpine Museum in Bern. In his acceptance speech, Binggeli emphasized: "This award stands for the bicycle. I also see it as an incentive to continue seeking dialog with our customers and the community and to drive innovation forward." He will receive a specially created work of art, which was designed by the Brienz School of Woodcarving as part of an internal competition.
Previous award winners
- 2011: Steff la Cheffe, beatboxer and rapper
- 2012: Bernd Schildger, zoo director
- 2013: Francis Foss Pauchard, Olmo founder
- 2014: Hans Zurbrügg, Founder and President of the Bern International Jazz Festival
- 2015: Mujinga Kambundji, sprinter
- 2016: Prof. Dr. Thomas Stocker, climate researcher, University of Bern
- 2017: André Lüthi, CEO Globetrotter Group
- 2018: Andrea Staudacher, event designer Future Food Lab
- 2019: Livia Anne Richard, playwright and director
- 2020: Peter Glauser & Mike Glauser, inventors, producers and marketers of the "Belper Knolle" tuber
- 2021: Christoph Spycher, Head of Sport at YB
- 2022: Linda Nartey, former Head of the Bern Cantonal Medical Office
- 2023: Christine Wyss, Co-Director Buskers Bern
- 2024: Reto Nause, Director of Security, Environment & Energy City of Bern