Goldbach and Go Wit: retail media ecosystem

The advertising marketer Goldbach and the AdTech company GoWit, which specializes in commerce and retail media, are entering into a pioneering partnership and combining Goldbach's established local advertising network with GoWit's retail media advertising technology.

The partnership gives retailers and advertisers access to an omnichannel self-service advertising platform that allows them to integrate retail media solutions faster than ever before. Retailers can monetize their digital advertising inventory while maintaining full control over their media assets.

Advertisers, in turn, come into contact with customers where they are most likely to make a purchase. The partnership is an important step for the advertising marketer: "Retail Media is representative of the rapid change in digital advertising as a whole and the increased demands of our clients," says Stefan Wagner, Managing Director of Goldbach Audience. "And so I am all the more pleased that we have found the ideal partner in this area with GoWit and its globally proven advertising technology."

He is convinced that GoWit's technology will enable even more effective use of data and therefore more efficient campaigns for advertisers. Emrah Adsan, CEO of GoWit, sees it the same way: "With the enormous dynamics in the Swiss advertising market, Goldbach is the perfect partner and offers our advertising technology a huge network". This will enable them to create a complete retail media advertising solution that will benefit retailers, advertisers and agencies alike. "After working together over the past few months, we are convinced of the added value we can offer retailers and advertisers in Switzerland". The next step is to attract more retailers and brands to the platform in order to continuously expand the inventory and reach.

The Goldbach Group companies market and broker advertising in the TV, radio, print, online, outdoor advertising and performance marketing sectors. The focus is on simple information, consulting and booking processes. In order to reach end consumers at the right time, in the right place and in the right context, Goldbach pursues a consistent multi-channel approach. The Goldbach Group is based in Küsnacht and is a TX Group company. 

GoWit is a leading AdTech company on a mission to democratize retail media advertising and make it accessible to retailers and marketplaces of all sizes. With a 15-minute self-service integration, the GoWit platform enables clients such as Carrefour, Heureka Group, Kingfisher, Toters Delivery, Mumzworld and Teknosa to build and scale their high-margin advertising business without complex technical hurdles or additional fees. With omnichannel ad formats, contextual targeting, an automated bidding algorithm and real-time analytics, GoWit provides effective advertising solutions and campaign management tools to deliver impressive results and maximize revenue.