Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Superpower Sustainable Marketing", "Leading Hybrid Teams Successfully", "Clever Visualization" and "Crisis Communication Practice Book".
Being human
Learning from evolution for the future.
- Kai Michel and Carel van Schaik
- Publisher: Rowohlt
- Publication year: 2023
- Pages: 384
- ISBN: 9783498003272
Current cultural critiques and social analyses lack the fundamental question: What is the human being? For bestselling authors Carel van Schaik and Kai Michel, one thing is clear: only the answer to this question will tell us why we are in a kind of permanent crisis in various areas of life today. From the perspective of biology and anthropology, the answer is that evolution has prepared us for a different life than the one we currently lead. With their evolutionary perspective, van Schaik and Michel shed new light on well-known diseases of civilization. Worth reading!
Collaboration in the flow
How to successfully bring flow to your team, projects and company with 10 tried-and-tested tools.
- Nadja Schnetzler and Laurent Burst
- Publisher: GABAL
- Publication year: 2024
- Pages: 215
- ISBN: 9783967392012
The flow of work and collaboration in organizations are repeatedly slowed down and disrupted by many factors. Unproductive meetings are annoying and small misunderstandings escalate into conflicts. Unfinished tasks pile up and cause delays. The authors believe that none of this is necessary. Work can be organized in such a way that it flows. They present ten tried-and-tested tools that help to create the desired flow. However, they also write that in order for these tools to be effective, the major and minor obstacles to flow need to be tackled.
Playbook Resonance
Find the emotions that really drive brands.
- Bernhard Fischer-Appelt
- Publisher: Murmann
- Publication year: 2024
- Pages: 215
- ISBN: 9783867748063
Brands must not only appeal to the mind, but also to people's emotions. Says advertising expert Bernhard Fischer-Appelt and takes us on an entertaining journey through the world of innovative brand experiences. There is just as much to learn from Taylor Swift as from the legendary techno club Berghain or the sports retailer Decathlon. Unfortunately, the broad selection of case studies comes at the expense of a more precise definition of what the "affective arrangement" is that should make brands tangible. Nevertheless, it is an amusing and inspiring read.
Committed to the future
Modern entrepreneurship for a country worth living in.
- Thomas M. Fischer
- Publisher: Westend
- Publication year: 2025
- Pages: 192
- ISBN: 9783864894831
Thomas M. Fischer is an entrepreneur himself - and wants this book to make you think: Why do we still define success in terms of growth, even though the world has long needed other answers? Fischer shows what potential lies in a value-oriented economy. He sees sustainability as an opportunity for companies, society and every individual. Fischer is convinced that life in a sustainable society will be better than many believe. An inspiring read for anyone thinking about the future of our economy and society.
