Mach Strategy: Record high usage by media agencies
Wemf AG's Mach Strategy for advertising media research enables Swiss media agencies to plan their campaigns efficiently and based on data. The most comprehensive intermedia study in Switzerland is constantly being expanded to include new media types. This makes it an indispensable tool in media planning - as the current usage figures show.
With today's publication of the new figures, the gaming (incl. gaming genres) and POS (point of sale) categories were published for the first time. New messenger services, additional social media platforms, a streaming network and expanded podcast genres have also been integrated. These complement the previous genres of the study: press, cinema, TV, streaming, radio, podcasts, websites / apps, social media, messenger services, out-of-home / digital out-of-home, digital signage, public transport, direct mail and e-mail marketing.
The ongoing expansion of Mach Strategy is reflected in record-high usage figures among media agencies and underlines its increasing importance for the Swiss advertising market. In the last four years, access to the «Next>Level» data portal has increased significantly. In September 2025, they reached a new record with over 8,000 hits from agencies (rolling annual total) (see chart).
Valérie Goridis, Co-Head of Media Strategy at Webrepublic AG, says of the study: «The Mach Strategy is indispensable for us. It provides the basis for our integrated media strategies and helps us to optimize marketing budgets.»
Wemf's Mach Strategy is the central tool for campaign planning and the evaluation of media strategies. All Swiss media agencies use the study as a basis for strategic media planning. The national media study combines socio-demographic information and consumption data with media usage data. This makes it possible to precisely analyze which channels or channel combinations have the highest reach potential for a target group.
Benefits for the advertising market and media market For the advertising market, the MACH Strategy offers the possibility of creating cross-genre reach scenarios for advertising planning and thus supports the optimization of marketing strategy, media planning and budget deployment. For the media market, MACH Strategy makes it possible to present multimedia media brands and their usage profiles across the board and to locate them in the advertising market across genre boundaries.
