Digital Ad Trust and OneDSP simplify access to Swiss quality inventory
As new partners, Digital Ad Trust and OneDSP are simplifying access to Swiss quality inventory. Advertisers and agencies can already book DAT-certified publishers programmatically via OneDSP. The new partnership underlines the relevance of a transparent and high-quality advertising environment in the Swiss market.
A new partnership aims to underline the relevance of a transparent and high-quality advertising environment in the Swiss market. (Symbolic image; Depositphotos.com)[/caption]The Digital Ad Trust (DAT) association and the Swiss booking platform OneDSP are entering into a partnership. The aim is to make DAT-certified advertising environments in programmatic advertising more easily accessible and to increase the visibility and relevance of the seal of approval in the market.
DAT defines and verifies quality standards for digital advertising in Switzerland in the areas of visibility, brand safety and ad fraud. OneDSP, in turn, provides advertisers and agencies with centralized programmatic access to Swiss publishers, including all DAT-certified offers. The partnership thus creates a direct link between certification (DAT) and booking platform (OneDSP) without any additional effort for campaign planning.
Roland Ehrler, President of the Digital Ad Trust and Director of the Swiss Advertisers Association: «With this partnership, we are creating an easy way to book DAT-certified advertising environments collectively via OneDSP. This gives advertisers the certainty that their campaigns will only appear in verified and trustworthy environments.»
OneLog CEO Silvano Oeschger: «Quality and efficiency in programmatic advertising don't have to be a contradiction in terms. By combining DAT certification with OneDSP technology, we create maximum transparency and simplify access to verified premium inventory from Switzerland - all in one place.»
With this partnership, DAT and OneDSP want to send a strong signal for responsible digital marketing and further advance the professionalization of the Swiss advertising market.
