Hands off alcohol at the wheel: compelling BFU campaign by Ruf Lanz
Alcohol is involved in one in eight serious traffic accidents. That is why the BFU is warning people with an eye-catching poster campaign by Ruf Lanz: Keep your hands off alcohol when driving.
Almost 4% of all drivers on Swiss roads are under the influence of alcohol. Of these, 11% are driving with a blood alcohol level that exceeds the legal limit of 0.5%. These are the findings of the «Roadside Survey Alcohol,» a survey conducted by the Swiss Council for Accident Prevention (BFU) on driving under the influence of alcohol.
Conclusion: Alcohol is one of the biggest risk factors for serious accidents. Alcohol is involved in one in eight serious accidents.
The BFU therefore recommends: don't drink and drive. This is emphasized in a compelling way by Ruf Lanz's new poster campaign. The creative team presents beer, wine, and cocktail glasses in the form of poisonous green, spiky cacti.
Olivia Guler, campaign manager at the BFU, comments: «Ruf Lanz has repeatedly summed up the findings of our accident research in a concise manner. We found this idea compelling because it communicates our message in a striking and crystal-clear way. After all, our posters are displayed at the roadside and need to be seen and understood from a car.»
The new BFU campaign will be launched in December in all three national languages. It will appear on over 7,000 billboards placed along roads throughout Switzerland.
Responsible at the BFU: Jürg Beutler (Head of Communications, Member of the Executive Board), Franziska Hartmann (Head of Campaigns), Olivia Guler (Campaign Manager), Patrizia Hertach (Road Traffic Research). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Tobias Stierli, Flaeck (CGI & Motion Design), Mario Moosbrugger (Sound Design).
