What happens when bosses ban AI? Stéphanie Kioutsoukis in the podcast
When managers ban AI, they weaken the very areas that are fighting hardest for attention: marketing and communication. Biel-based AI strategy expert Stéphanie Kioutrsoukis discusses this in the podcast by the Text Academy Foundation.
Stéphanie Kioutsoukis is a guest on the latest episode of the AI podcast from the Text Academy Foundation. The Biel-based entrepreneur and innovation expert has observed a paradoxical pattern. The pressure to produce more content in less time is increasing. At the same time, bans are blocking the structured use of AI tools that could provide relief in this very area. Employees are responding with shadow IT, using private accounts, and testing campaign ideas outside of any control.
The podcast on YouTube:
The potential is particularly evident in marketing. Many teams use ChatGPT to create posts or newsletter ideas. Kioutsoukis sees this as just the beginning. Communication will only become truly «AI-native» when entire content process chains are rethought. Her team has opinion leaders analyze and cluster topics and generate post suggestions from them. People curate, refine the tone, and adapt examples, while AI takes care of the preliminary work and producing variants.
Responding with bans here damages your brand twice over. Campaigns take longer, reactions to trends come later, and testing remains sporadic. At the same time, the company is missing out on the opportunity to learn systematically from data. AI can identify response patterns, reveal target group preferences, and refine strategies. Without these signals, communication remains based on gut feeling.
Kioutsoukis advocates clear guidelines rather than bans. Marketing and communications teams should be encouraged to experiment with AI—on defined systems, with guidelines on data and content. Mistakes are inevitable, but instructive. It is crucial that managers protect these learning processes rather than penalizing them.
Swiss SMEs in particular are facing a turning point. Their visibility is increasingly dependent on digital communication, while budgets remain limited. AI can help to produce content more frequently and in a more targeted manner – from topic research to personalized messages. Those who reject this option risk falling behind in terms of communication.
In this way, AI in marketing becomes neither a promise of salvation nor a threat, but rather a standard set of tools. Prohibitions cement old structures and drive usage underground. Clear guidelines, training, and the courage to experiment turn AI into an amplifier for brands, messages, and dialogue.
The podcast episode on Spotify:
The video podcast «AI and Society - Paths into the New World» is produced by the Text Academy Foundation. Two episodes are published monthly, on Spotify, Youtube and other podcast platforms. Biel-based AI strategy expert Stéphanie Kioutrsoukis discusses this in the Text Academy Foundation podcast.
