Topics
Services
Home > AI Check 2025: W ...
EN
EN DE FR IT

AI Check 2025: How fit is your marketing team really? Take part now!

Artificial intelligence is no longer a future scenario, but is changing our marketing here and now at a rapid pace. But while everyone is talking about ChatGPT and new tools, the crucial question is: who in the Swiss corporate landscape is actually keeping pace? That's what the AI Check 2025 wants to find out.

Editorial - January 8, 2026

Artificial intelligence is no longer a future scenario, but is changing our marketing here and now at a rapid pace. But while everyone is talking about ChatGPT and new tools, the crucial question is: who in the Swiss corporate landscape is actually keeping pace? To find out, Brandfinity and Swiss Marketing, together with HEG Fribourg, are launching the National Study 2025 on AI Marketing Maturity. We cordially invite all marketing and sales managers to become part of this important survey and thus paint a true picture of the situation.

Well-known partners such as PME magazine, Tag Inspector and our «sister magazine» M&K are involved in this study. The aim is to provide an objective survey that goes beyond mere buzzwords and delivers real facts. Taking part is very easy and takes just seven minutes of your time. Your details will be treated absolutely anonymously, so that an open and honest exchange about the current state of the art is possible.

The methodological approach behind the study is particularly clever and modern. It combines your personal expertise from the survey with an automated analysis of your company website. This mix creates an objective picture of your technological fitness that goes far beyond a purely subjective self-assessment. We want to know how «AI-fit» the teams really are and where the Swiss economy stands in an international comparison.

As a thank you: A detailed report

Your participation is not only worthwhile for the industry, but also for your own company. As a thank you for your input, you will receive a confidential and detailed report (a little later, after the entries have been evaluated). This will show you in black and white where you stand in comparison to companies of your size and industry. This exclusive benchmark provides you with a perfect starting point for your future analyses and strategic planning.

Take advantage of this opportunity to gain a sound knowledge advantage and help us to create a reliable information base for Swiss marketing.

You can find the link to participate at https://brandfinity.ch/de/ki-marketing-readiness/.

More articles on the topic

Over 500 participants at the AI in Marketing conference in Zurich

AI in Marketing conference in Zurich sold out. Source: zvg

68 percent of Swiss online users are open to AI in their email inboxes

Biggie Switzerland expands partnership with Franke Home Solutions and Franke Coffee Systems