TheNewNow Future Summit brings business thought leaders to Zurich
TheNewNow Future Summit will take place at the Zurich headquarters on April 22, 2026. The event is a further development of the Swiss Deluxe Hotels Media Summit and is now aimed at all industries. Around 350 participants can look forward to five keynotes and over 100 sessions on media, business, AI and new work.
On April 22, 2026, the Zurich headquarters will become a meeting place for decision-makers and thought leaders from business, communication and the creative industries. TheNewNow is a format that offers orientation through access to knowledge and exchange at a time when communication, leadership and technology are changing faster than ever before.
From an exclusive summit to a cross-industry format
TheNewNow is the logical development of the Swiss Deluxe Hotels Media Summit, which has set standards as an exclusive industry format for several years. With the relaunch, the format is now open to all industries. «We are focusing on all the influences that will shape working life in the future. Having seen how valuable an intensive exchange of knowledge at eye level can be, we are now taking the next step and addressing the entire Swiss luxury industry,» says initiator Evelyn Gorgos, explaining the new direction.
Over 100 sessions and top-class speakers
Five keynotes as well as numerous workshops, panels and live sessions offer practical expert knowledge from the fields of media, business, AI and new work. Around 350 participants will be able to choose from more than 100 sessions and set individual priorities when putting together the program for the day's event. Highlights include Prof. Dr. Felicitas Morhart, AI expert Sébastien Félix, German business coach Jens Alsleben, photographer Oliver Rust and media professional Gaudenz Looser. More than ten international media agencies will present future scenarios for the transformation of the world of communication.
Two locations with a variety of rooms
The 15 co-working spaces and community areas at the two locations in Stockerstrasse and Beethovenstrasse are within walking distance and provide the perfect setting for the modern format. Selected contributions are recorded in the Headsquarter podcast studio and the fitness rooms are all about mental health, nutrition and resilience. The factory kitchen is used by cookbook author and journalist Claudio Del Principe for a pasta workshop for interactive team building. Swiss Deluxe Hotels will continue to be represented at the new edition as a hosting partner and with a specially curated series of lectures.
«TheNewNow is exactly the format that belongs in our spaces. It brings people together who are curious and want to learn from each other. It complements our curated community and our understanding of a contemporary work culture,» says Anil Varghese, CEO Headsquarter.
Networking into the night
In the evening, the program turns into an after-show party with a DJ, cocktails and a view over the rooftops of Zurich, providing an opportunity for conversations for which there was no time during the day. Tickets are available for CHF 390 (Early Bird CHF 330). All lectures will be held in English.
More information: www.newnow.work
